Business Assessment
A compressive step-by-step guide
Merging a business plan and a step-by-step guide, the Business Assessment is a thorough diagnostic that provides a step-by-step path to help you reach your goals.
Thorough
Insightful
Practical
Avoid being stuck
Get a clear path to grow your business
The Business Assessment aims to clarify exactly what you and your firm need to do to reach your goals.
The Business Assessment will evaluate the following six business components:
- Leadership, Vision, and budget.
- Market, target and positioning.
- The Sales Process
- Website Audit
- Advertising campaign(s)
- Social Platforms
Key Questions
What is it?
The Business Assessment is a comprehensive evaluation of your business, resulting in a thorough step-by-step Action Plan to reach your business goals.
Many business owners who have taken the Business Assessment walk away knowing exactly what to do next and what it will take to get to the next level.
The Business Assessment is best used by traditional business owners who need help developing a sustainable strategy for attracting and keeping customers.
Who's this for?
Why is this important?
Specialization has caused many business owners to outsource key business functions, neglecting the duties of keeping the first things first. A Business Assessment takes a holistic approach to evaluate your business potential and provides a thorough step-by-step guide on how to reach your business goals.
When should we do it?
Traditional business owners who need to enter the next level of their business. They are typically entering a new phase of their business and are often unsure of what to do next. They have identified they need a sustainable way to attract and keep customers.
Business Assessment Process
To ensure the proper allocation of resources, the Assessment consists of 5 simple stages:
Step One
The Intake
The intake consists of a simple form every client fills out five days before the in-person day.
The intake form provides Powell BD with the information to structure The Offsite.
The first instalment must be submitted simultaneously with the intake form(s). We request payment to be made up front.
Step Two
The Offsite
The offsite typically follows a structured schedule. The offsite will be located in a nearby location.
We will discuss and assess your company’s leadership and vision during breakfast.
After breakfast, we will review the prepared Market Snapshot to identify opportunities within the market.
We will get out the white board around lunchtime and discuss your sales process.
From there, we will diagnose your website from the backend and frontend-user experience.
Next, we will evaluate current advertising campaigns. At this point, we all might have a better idea of budgets, goals and resources to leverage.
Lastly, we will assess the social channels you are using and not using—Facebook, Instagram, YouTube, blog, community groups etc.
You should expect lots of questions about all business components.
Step Three
The Onsite
The onsite is where we present at your firm to gather research and information about your company, culture and customers. We get a real sense of what is working, the typical customers, and the working habits.
The onsite requires less effort or energy than the offsite; however, we will need access to some team members who will be pivotal in the organization’s growth.
Step Four
The Action Plan
You will receive an action plan to reach your objective(s) for your business.
The action plan will have corresponding next steps within each business component.
The Action Plan merges a traditional business plan with a step-by-step guide to ensure the work and objectives of the business owner is achieved.
There are templates, guides, tutorials, and how-to’s along with customized research, strategy, and project planning.
The action plan is designed so you can go to your team or another consultant/agency and present the plan to execute.
The Action Plan typically includes the following guides and templates:
- Vision 1-Pager
- Guide to conducting a Vision meeting
- Role and Responsibilities worksheet
- Four Key Meetings with guides
- Company Scorecard
- Market Snapshot
- Marketing Strategy
- Advertising budget breakdown
- Sale Process
- Website Audit
- Survey Template
- Purchase Funnel
- Touchpoint Inventory
Step Five
The Review Meeting
The follow-up is designed to ensure all the relevant information has been mined, and Powell BD can assemble an action plan that will be right for your business.
After the action plan has been carefully reviewed collectively, Powell BD will offer a 1-page contract with a base and an incentive. We only make money until you do. The base covers the costs of executing plan, while the incentive is based on the agreed metric. The contract will be an offering to work together on that action plan.
Details of Business Assessment
Location. In-person at a nearby restaurant/hotel.
Duration. From commencement to completion, expect this to span 4.5 weeks.
Scheduling. It can usually be initiated within 5-7 business days, depending on the time of year.
Capacity. At the moment, Powell BD only conducts 1 Business Assessment a month due to the intensity of the process.
Deliverable(s). An action plan outlining precisely what your business needs to do to reach your objectives(s). The full attention of experienced and qualified advice for 6-7 hours.
Implementation Guidance. Up to 2 weeks after commencement. The in-person meetings will be agenda/process-driven, so you’ll keep a log of your questions, and we’ll address them in a batch through out the day.
Participation Requirements. Submission of Intake Form(s). The owner or someone with access gathers materials/information for roughly 30 minutes. Owners and critical leaders participate in the in-person day and homework, as appropriate, but mainly we need decision-makers in the loop.
Cost. $12,500 for firms with a team size of 10+. $10,000 for a firm with a team size between 6 and 9. $8,000 for a team size between 1 and 5.
Payment Terms. Payment is required upfront.